In a world that has increasingly become a global village, the desire to travel and explore continues to grow. Discovering diverse cultures and traditions, visiting renowned destinations, or even enjoying unconventional and unique landscapes has become a fundamental need of modern life. Moreover, the internet has bridged distances and brought the world closer together, making travel for education or work more accessible than ever. People now travel in search of better opportunities, broader horizons, and richer experiences.
In a market that is open to the global landscape, aspirations and desires continue to expand without limit. Travel, in its broader sense, is no longer a luxury; it has become a fundamental necessity, whether for tourism or for professional purposes. To accommodate this shift and the growing demand, this need must be met by a diverse range of service providers capable of serving different customer segments and effectively addressing market requirements.
Primarily, we target the younger generations, as they are the most open to the global landscape and the most in need of travel for work and educational purposes. This focus, however, does not exclude other segments of society from our scope.
Our primary target audience consists mainly of Generation Z and Millennials, born approximately between 1989 and 2001. These generations are the most globally connected, digitally fluent, and actively engaged in travel for education and professional growth. This is followed by progressively older generations, including Generation X and extending to individuals born in the 1960s, who continue to represent a significant segment with travel needs driven by work, leisure, and lifestyle aspirations.
Our core audience typically falls between their mid-twenties and late thirties. They may be students or graduates, employees or entrepreneurs, single, married, or parents. Despite these differences, they share a common mindset: a fast-paced, energetic lifestyle driven by ambition, curiosity, and a constant desire to move forward.
All the preceding research and analysis aim to reach a clear conclusion that defines the design guidelines we will follow, based on the characteristics of the target audience we are addressing.
We are speaking to a customer at the early stage of their professional life, leading an active and highly engaged lifestyle. This audience belongs to a relatively high social segment, specifically the upper-middle tier of the social pyramid.
As for marital status, it is difficult to define, as the age range is broad and spans multiple life stages.
Accordingly, our objective is to develop a brand identity characterized by sophistication and refinement, one that clearly communicates high quality and premium value.
The logo combines both logotype and iconography, with a stronger inclination toward a typographic approach. It is designed using a custom English typeface that seamlessly blends serif and sans-serif characteristics, resulting in a distinctive visual language. This fusion conveys luxury and refinement, while maintaining clarity and simplicity, making the logo both elegant and highly recognizable.
As for the icon, it takes the form of wings emerging from the center of the logotype and extending outward, symbolizing the broad freedom of movement and travel that the company offers its customers.
The logomark takes the form of a pigeon or bird silhouette, symbolizing travel and mobility, as birds were the first to master movement through flight.
This concept is executed with precision and clarity, creating a refined and timeless logo that communicates reliability, elegance, and the company’s commitment to enabling seamless travel for its customers.
Midnight Voyage
Slate Horizon
Cloud Drift
Neutral
Space to breath
Mood & Personality:
C 0%, M 93%, Y 45%, K 64%
R 42, G 06, B 50
#5C0632
C 25%, M 15%, Y 0%, K 60%
R 76, G 87, B 102
#4C5766
C 0% M 0% Y 0% K 100%
R 0 G 0 B 0
#000000
C 18% M 10% Y 0% K 34%
R 138 G 151 B 168
#8A97A8
The examples above demonstrate variants of the Kevano brand pattern which has been specifically developed for use in both our print and digital communications. The Kevano pattern reflect the geometry of the Kevano symbol and can be used as a motif on end papers in print communications, as a pattern over photography as a detail motif in our symbol when used as a hero graphic with embedded photography, or where a more premium aesthetic is required for specialist print applications. It may further be used as a pattern or supergraphic on environmental applications for example as a vinyl
Inter
This type has been chosen because of its friendly modern, sans-serif and corporate character forms, it is also a dual type as it includes English & Arabic letters designed harmoniously as they are from the same family with the same width, weight, shape and form. It is very rare to find a type in the same Arabic-English format.
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
0 1 2 3 4 5 6 7 8 9 % & $ £ @ ? ( )
Headline Example Text
Heading - Inter - Bold
Headlines should be 5x the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 5x the size of the body copy.
Sub Headline Example Text
Sub Heading - Inter - Semi-Bold
Sub headlines should be douple the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 2x the size of the body copy.
Body Copy Example Text
Lorem ipsum cu vocibus fuisset pertinacia usu, pri at malis oratio accusam. Et lobortis atomorum his, probo nostrum nominati an mea. No choroalienum qui, officiis qualisque exper. Vide epicuri apeirian ei eam, errem ceteros in sed, sedeu praesent aliquando.oratio accusam. Et lobortis atomorum his, probo nostrum nominati an mea. No choroalienum qui, officiis qualisque exper. Vide epicuri apeirian ei eam, errem ceteros in
Dubai
تم اختيار هذا النوع لما يتميز به من طابع عصري وودي وخطوط سانس سيريف حديثة تتناسب مع الهوية المؤسسية، كما أنه خط مزدوج يضم الحروف الإنجليزية والعربية بتصميم متناغم، حيث ينتميان إلى نفس العائلة بنفس العرض والوزن والشكل والبنية. ويُعد من النادر جدًا العثور على خط يجمع بين العربية والإنجليزية بهذا التناسق.
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي
ا بـ تـ ثـ جـ حـ خـ ـد ـذ ـر ـز سـ شـ صـ ضـ طـ ظـ عـ غـ فـ قـ كـ لـ مـ نـ هـ ـو يـ
١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩ ٠ % # $ £ @ ؟ ( )
مثال للعنوان
عنوان - Dubai - Bold
يجب أن تكون عناوين الصفحات أكبر بخمس مرات من حجم النص الأساسي. أما التباعد بين الأسطر (Leading) فيجب أن يكون مساويًا تمامًا لحجم الخط المستخدم في النص. في هذه الحالة، حجم الخط هو 36 نقطة، وبالتالي يكون التباعد أيضًا 36 نقطة.
مثال لعنوان فرعي
عنوان فرعي - Dubai - Semi-Bold
يجب أن تكون العناوين الفرعية ضعف حجم النص الأساسي. أما التباعد بين الأسطر (Leading) فيجب أن يكون مساويًا تمامًا لحجم الخط المستخدم في النص. في هذه الحالة، حجم الخط هو 36 نقطة، وبالتالي يكون التباعد أيضًا 36 نقطة.
مثال لنص الجسم
هذا نص تجريبي يُستخدم لأغراض التصميم والعرض فقط. يمكن استبدال هذا النص لاحقًا بالمحتوى الحقيقي للمشروع. الهدف من هذا النص هو توضيح الشكل العام للتصميم وتوزيع العناصر البصرية دون التركيز على المعنى أو المضمون. يستخدم المصممون هذا النوع من النصوص لتجربة الخطوط والألوان وأحجام الفقرات قبل اعتماد النسخة النهائية.
Below are some of possible brand applications that can be used
Business cards follow a strict format, designedto make a customer’s first face-to-face contact with Kevano representative consistent across departments.
Stationery follows a standard format, positioning our logo top left (within the margin) and the address at the base of the format. Electronic artwork has been provided for producing A4 company letterheads. Never attempt to redraw or recreate the artwork.
The stamps are following the same brand directions to complete the brand system.
