Al Kaffas is a specialized company dedicated to providing comprehensive construction and industrial safety equipment. The company’s expertise spans the manufacturing and maintenance of metal scaffolding and formwork systems, as well as the supply of fire safety solutions — including fire extinguishers, fire detection sensors, and automatic fire suppression systems for buildings and industrial facilities. With a strong commitment to quality and reliability, Al-Qaffas ensures that every product and service meets the highest safety standards, supporting the protection of people, property, and projects across the construction and industrial sectors.
After a deep research of the brand, we found that the naming of the brand is our start for a powerful branding. therefore we changed the brand name into Al Kaffas Safety Solutions. We don't sell a product, we provide a solution. The logo successfully balances modern, tech-forward aesthetics with a sense of unwavering professional authority. It communicates that the company is precise, reliable, and committed to leveraging current technology for safety.
The wordmark uses a meticulously crafted, geometric typeface. Its sharp angles and clean, wide-set letters immediately convey a sense of technical excellence and precision. This design choice communicates to our clients that ALKAFFAAS doesn't rely on outdated methods; we utilize cutting-edge technology and engineered efficiency to deliver solutions that are effective and reliable. The clean aesthetic suggests streamlined, modern systems free from unnecessary complexity.
The high-contrast black and white (or dark gray) palette is the bedrock of authority. It speaks to an organization that is serious, transparent, and focused on its core mission. In a critical sector like safety, this color scheme assures clients of our unwavering ethical standards and professional commitment to protecting their assets, people, and operations.
This is where the logo is presented with it's full assets, the wordmark, the tagline. This will be used mostely
This is only the wordmark to reduce the composition and increase the focus on the brand name
This is the smallest unit of the brand identity, and it can be used in mobile apps and website favicon
Action
Cution
Growth
Outlines
Space to breath
Color plays an important role in defining our brand and if applied consistenly across all brand communications. Will ensure we achive standout and distinctiveness.
Our primary color palette comprises 4 single colors:
C 0% M 100% Y 100% K 17%
R212 G0 B0
#D40000
C 0% M 20% Y 100% K 0%
R 255 G 204 B 0
#FFCC00
C 100% M 0% Y 100% K 0%
R 0 G 255 B 0
#00FF00
C 0% M 0% Y 0% K 60%
R 102 G 102 B 102
#666666
The examples above demonstrate variants of the Al Kaffas brand pattern which has been specifically developed for use in both our print and digital communications. The Al Kaffas pattern reflect the geometry of the Al Kaffas symbol and can be used as a motif on end papers in print communications, as a pattern over photography as a detail motif in our symbol when used as a hero graphic with embedded photography, or where a more premium aesthetic is required for specialist print applications. It may further be used as a pattern or supergraphic on environmental applications for example as a vinyl
Here's a different types of graphic elements which can be used in various uses to enhance brand identity.
Cairo
This type has been chosen because of its friendly modern, sans-serif and corporate character forms, it is also a dual type as it includes English & Arabic letters designed harmoniously as they are from the same family with the same width, weight, shape and form. It is very rare to find a type in the same Arabic-English format.
abcdegjhijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0 1 2 3 4 5 6 7 8 9 % & $ £ @ ? ( )
Headline Example Text
Heading - Cairo - Bold
Headlines should be 5x the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 5x the size of the body copy.
Sub Headline Example Text
Sub Heading - Cairo - Semi-Bold
Sub headlines should be douple the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 2x the size of the body copy.
Body Copy Example Text
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Below are some of possible brand applications that can be used
To achieve powerful marketing and brand awareness, companies must leverage social media platforms and ensure their brand assets are correctly applied and tailored to each account.
Using the brand colors and associated patterns can be used for the social media posts.
Business cards follow a strict format, designedto make a customer’s first face-to-face contact with Al Kaffas representative consistent across departments.
Stationery follows a standard format, positioning our logo top left (within the margin) and the address at the base of the format. Electronic artwork has been provided for producing A4 company letterheads. Never attempt to redraw or recreate the artwork.
Here are the images for the 3-copy financial voucher design.
The stamps are following the same brand directions to complete the brand system.
These images showing the DL size envelope with smart use of the main pattern.
