“FrameIT” specializes in designing custom artistic frames that showcase personal models and collectibles—such as car models, memorabilia, or valuable items—in a visually appealing presentation with a narrative backdrop that tells a story. The result is a product that blends aesthetic appeal, personalization, and emotional value, making it a unique and memorable gift.
The logo is built on a simple yet clever concept, where the letters F and T from “FrameIT” are combined to form a (+) symbol that subtly conveys connection and creativity. These elements extend to create a visual frame that reflects the essence of the brand. The chosen typeface is clean and minimal, ensuring readability while giving the logo a modern and confident appearance.
This is the full logo with all its elements and composition. It is recommended to use it in most situations whenever possible, as it provides a complete and clear representation of the brand’s identity.
This is the full logo with all its elements and composition, but with reversed colors to clearly showcase its form when applied to dark backgrounds.
This is the standalone logo without the tagline. It can be used freely in any context, as it maintains clarity and independence in representing the brand identity.
This is the standalone logo without the tagline, but with reversed colors to clearly present its form when applied on dark backgrounds.
The tagline was designed using the same custom typeface as the brand, but with a lighter weight compared to the main logo. This ensures that it does not visually compete with the primary mark when both appear together, maintaining a clear visual hierarchy and highlighting the main logo as the dominant element.
An alternative arrangement of the tagline designed to provide maximum flexibility in usage, allowing it to adapt to various layouts and formats while maintaining the clarity of the promotional message and its consistency with the overall visual identity.
Download the brand Logo and Icon in all extensions whether raster images or vector files (etc. SVG, AI, PDF, PNG, JPG)
In this design, we focused on highlighting the key words that express the core of our brand. The English typeface was crafted in a style that visually echoes the shape of a frame—the fundamental element of the brand’s work—and reflects a craftsmanship rooted in refined taste. We embraced simplicity as a way to emphasize luxury and elegance, using black and white as the primary colors of the visual identity for their neutrality and ability to blend seamlessly with future color extensions. This approach gives the identity high flexibility across various applications. The result is a professional and sophisticated logo that represents a strong brand characterized by modernity and precision.
The Simplicity
Negative Space
Boldness
Silver
Black symbolizes elegance, strength, and sophistication. It is commonly used in premium visual identities because it conveys a sense of mystery and professionalism. As a neutral color, it easily pairs with most other colors, making it an ideal choice for upscale brand identities.
C 0% M 0% Y 0% K 100%
R 0 G 0 B 0
#000000
White symbolizes purity, simplicity, and clarity. It evokes a sense of calm and openness and is often used in designs to create a modern and clean aesthetic. Additionally, it enhances the visibility of visual elements and serves as an ideal background to highlight details.
C 0% M 0% Y 0% K 0%
R 255 B 255 G 255
#FFFFFF
The example above illustrates the approach of our social media design plan, showcasing a structured and harmonious design style. We use the (+) symbol in various ways to add a consistent design touch that reflects the brand identity and reinforces the visual cohesion of the elements. The logo is applied in its dark colors to ensure clarity and easy recognition across different uses. Regarding the cover design, and in line with the simplicity embraced by the brand identity, we use the phrase “Order Your Frame” as a clear call to action, highlighting the objective and encouraging direct engagement with the brand.
This type has been chosen because of its friendly modern, sans-serif and corporate character forms, it is also a dual type as it includes English & Arabic letters designed harmoniously as they are from the same family with the same width, weight, shape and form. It is very rare to find a type in the same Arabic-English format.
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
0 1 2 3 4 5 6 7 8 9 % & $ £ @ ? ( )
Headline Example Text
Heading - Rubic - Bold
Headlines should be 5x the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 5x the size of the body copy.
Sub Headline Example Text
Sub Heading - Rubic - Semi-Bold
Sub headlines should be douple the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 2x the size of the body copy.
Body Copy Example Text
Lorem ipsum cu vocibus fuisset pertinacia usu, pri at malis oratio accusam. Et lobortis atomorum his, probo nostrum nominati an mea. No choroalienum qui, officiis qualisque exper. Vide epicuri apeirian ei eam, errem ceteros in sed, sedeu praesent aliquando.oratio accusam. Et lobortis atomorum his, probo nostrum nominati an mea. No choroalienum qui, officiis qualisque exper. Vide epicuri apeirian ei eam, errem ceteros in
This type has been chosen because of its friendly modern, sans-serif and corporate character forms, it is also a dual type as it includes English & Arabic letters designed harmoniously as they are from the same family with the same width, weight, shape and form. It is very rare to find a type in the same Arabic-English format.
abcdegjhijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0 1 2 3 4 5 6 7 8 9 % & $ £ @ ? ( )
Headline Example Text
Heading - Space Grotesk - Bold
Headlines should be 5x the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 5x the size of the body copy.
Sub Headline Example Text
Sub Heading - Space Grotesk - Semi-Bold
Sub headlines should be douple the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 2x the size of the body copy.
Body Copy Example Text
Lorem ipsum cu vocibus fuisset pertinacia usu, pri at malis oratio accusam. Et lobortis atomorum his, probo nostrum nominati an mea. No choroalienum qui, officiis qualisque exper. Vide epicuri apeirian ei eam, errem ceteros in sed, sedeu praesent aliquando.oratio accusam. Et lobortis atomorum his, probo nostrum nominati an mea. No choroalienum qui, officiis qualisque exper. Vide epicuri apeirian ei eam, errem ceteros in
Below are some of possible brand applications that can be used
Business cards follow a strict format, designed to make a customer’s first face-to-face contact with a LoadX representative consistent across departments.
Since packaging is one of the most prominent and important applications of the visual identity for “FrameIT,” special attention has been given to this aspect to reflect the brand’s philosophy. The packaging is designed to balance simplicity and luxury, using the primary colors to reinforce brand clarity and ensure harmony across various visual contexts. The frame element (+) is highlighted as a distinctive design motif that can be applied to boxes, inner papers, and labels, creating a cohesive visual link that reflects the brand identity. Moreover, the packaging is designed to be part of the user experience—it not only protects the product but also adds emotional value, emphasizing the concepts of personalization and appreciation that the brand represents. As a result, the packaging becomes an effective means of conveying the brand’s message, making each product feel like a unique and special gift.*
The stickers are designed as a playful yet sophisticated extension of the “FrameIT” visual identity. They feature the distinctive frame (+) motif and the brand’s primary colors, ensuring instant recognition and visual consistency. Beyond decoration, the stickers enhance the unboxing experience, adding a touch of personalization and delight that reinforces the brand’s emphasis on creativity, care, and attention to detail.
The thank-you cards are thoughtfully designed to complement the “FrameIT” brand experience. Featuring the signature frame (+) motif and the brand’s primary colors, they convey gratitude while maintaining visual consistency with the overall identity. These cards go beyond a simple message, adding a personal touch that strengthens the emotional connection with customers and reinforces the brand’s values of care, personalization, and elegance.
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