Primary Version
A logo is more than letters and shapes. It’s a message of potential to unlock and opportunities to explore. It reflects our brand purpose, values and voice and it is symbolic of everything we stand for.
OVERVIEW
Sharyan Al Khaleej is a leading company founded around a set of axes that express the company's commitment and ambition. The inspiration for the identity design came from here. The logo combines the letters Sheen in Arabic and S in English.
The Journey
As we started to design the brand, we put hundreds of ideas under testing and sketching, untill we reached the following working idea. Here we reached to compare all and choose the one.
Click to Activate Process
MASTER BRANDMARK
Flexible and Smooth
Flexible and smooth, the multi-language typography was designed to preserve and enhance the brand’s sense of fluidity, ensuring a consistent and seamless visual experience across languages.
Presented here is the construction of the logo, where a system of circles defines the brand’s distinctive visual language and identity. This framework also illustrates the logo’s cropping principles, which will be further detailed in the following pages.
Long Version
In select applications, the logo may be used in a partial form when a full display is not necessary or practical. This approach allows the brand to maintain visual presence and recognition while offering greater flexibility across different layouts, formats, and design contexts.
Download Logo
Download the brand Logo and Icon in all extensions whether raster images or vector files (etc. SVG, AI, PDF, PNG, JPG)
COLOR REPRODUCTION
Color Values
Lifecycle
New Sprout
Vital Canopy
Deep Root
Color Pallete
The Beginning: This represents the very first emergence of life from the seed. It is the color of a fragile shoot reaching for sunlight—full of potential, acidic energy, and rapid expansion.
The Peak: This is the color of maturity and health. It represents the plant in its "prime"—leaves fully expanded, photosynthesizing efficiently, and thriving in the height of the growing season.
The Foundation: This represents stability and age. It is the color of the thick, woody stems near the ground or the roots buried deep in the earth that anchor the entire organism against the wind.
C 43%, M 0%, Y 84%, K 15%
R 125 G 218 B 34
#7DDA22
C 87% M 0% Y 57% K 34%
R 22 G 169 B 73
#16A949
C 92% M 0% Y 55% K 72%
R 6 B 71 G 32
#064720
Graphic Elements
Pattern
The examples above demonstrate variants of the Lean support pattern which has been specifically developed for use in both our print and digital communications. The Lean pattern is inspired by the Lean logo, and can be used as a motif on end papers in print communications, as a pattern over photography as a detail motif in our symbol when used as a hero graphic with embedded photography, or where a more premium aesthetic is required for specialist print applications. It may further be used as a pattern or supergraphic on environmental applications for example as a vinyl
Here's a different types of graphic elements which can be used in various uses to enhance brand identity.
Fonts
Britsh Councel Arabic Font
This type has been chosen because of its friendly modern, sans-serif and corporate character forms.
abcdegjhijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0 1 2 3 4 5 6 7 8 9 % & $ £ @ ? ( )
Headline Example Text
Heading - BC Arabic - Bold
Headlines should be 5x the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 5x the size of the body copy.
Sub Headline Example Text
Sub Heading - BC Arabic - Semi-Bold
Sub headlines should be douple the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 2x the size of the body copy.
Body Copy Example Text
Lorem ipsum cu vocibus fuisset pertinacia usu, pri at malis oratio accusam. Et lobortis atomorum his, probo nostrum nominati an mea. No choroalienum qui, officiis qualisque exper. Vide epicuri apeirian ei eam, errem ceteros in sed, sedeu praesent aliquando.oratio accusam. Et lobortis atomorum his, probo nostrum nominati an mea. No choroalienum qui, officiis qualisque exper. Vide epicuri apeirian ei eam, errem ceteros in
Britsh Councel Arabic Font
تم اختيار هذا النوع لما يتميز به من طابع عصري وودي وخطوط سانس سيريف حديثة تتناسب مع الهوية المؤسسية، كما أنه خط مزدوج يضم الحروف الإنجليزية والعربية بتصميم متناغم، حيث ينتميان إلى نفس العائلة بنفس العرض والوزن والشكل والبنية. ويُعد من النادر جدًا العثور على خط يجمع بين العربية والإنجليزية بهذا التناسق.
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي
ا بـ تـ ثـ جـ حـ خـ ـد ـذ ـر ـز سـ شـ صـ ضـ طـ ظـ عـ غـ فـ قـ كـ لـ مـ نـ هـ ـو يـ
١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩ ٠ % # $ £ @ ؟ ( )
مثال للعنوان
عنوان - BC Arabic - Bold
يجب أن تكون عناوين الصفحات أكبر بخمس مرات من حجم النص الأساسي. أما التباعد بين الأسطر (Leading) فيجب أن يكون مساويًا تمامًا لحجم الخط المستخدم في النص. في هذه الحالة، حجم الخط هو 36 نقطة، وبالتالي يكون التباعد أيضًا 36 نقطة.
مثال لعنوان فرعي
عنوان فرعي - BC Arabic - Normal
يجب أن تكون العناوين الفرعية ضعف حجم النص الأساسي. أما التباعد بين الأسطر (Leading) فيجب أن يكون مساويًا تمامًا لحجم الخط المستخدم في النص. في هذه الحالة، حجم الخط هو 36 نقطة، وبالتالي يكون التباعد أيضًا 36 نقطة.
مثال لنص الجسم
هذا نص تجريبي يُستخدم لأغراض التصميم والعرض فقط. يمكن استبدال هذا النص لاحقًا بالمحتوى الحقيقي للمشروع. الهدف من هذا النص هو توضيح الشكل العام للتصميم وتوزيع العناصر البصرية دون التركيز على المعنى أو المضمون. يستخدم المصممون هذا النوع من النصوص لتجربة الخطوط والألوان وأحجام الفقرات قبل اعتماد النسخة النهائية.
Brand Applications
Below are some of possible brand applications that can be used
Business Cards
Download Business Cards
Letterhead
Download Letterhead
Stamp
