Kevano is a distinguished Egyptian manufacturer specializing in premium acrylic bathtubs and elegant bath cabins. With a strong commitment to craftsmanship, innovation, and durability, Kevano delivers exceptional products designed to meet the needs of both large-scale residential and commercial developments, as well as individual homeowners seeking comfort and modern style in their bathrooms.
OLD BRANDMARK
Logo Overviw
The current logo can be fairly evaluated by analyzing its components separately.
The logomark, shaped like a snail shell, likely symbolizes protection and strength — positive traits that align with the brand’s values. However, its execution shows inconsistencies in stroke width and balance.
The logotype feels outdated, with letter shapes and cuts reminiscent of trends from 15–20 years ago. It lacks the simplicity and modernity expected today. The Arabic version performs worse, with a weak font choice and poor execution in the connecting strokes.
Overall, while the logo concept has potential, it requires refinement and modernization. With proper adjustments, it could evolve into a strong, cohesive brand identity supported by a well-defined visual system.
Above are samples of Facebook page post designs. These visuals are clearly intended for direct product promotion, focusing on specific bathtubs and cabins. While the designs demonstrate a high level of professionalism, the overall visual brand identity appears limited and lacks flexibility. With the use of high-quality photography and a chic yet functional footer showcasing product features, dimensions, and available colors,
the designs are visually appealing. However, the brand colors create significant limitations, restricting the designer’s creative freedom. Additionally, the need to match fonts with the existing logo further narrows design options, often resulting in choices that are not ideal for modern visual communication.
What to do?
We approached the rebranding project through a series of structured steps, will disscused briefly below, aimed at addressing existing issues and elevating the brand identity to meet current market expectations.
In this journey, we decided to build upon the existing brand identity to preserve the equity and recognition the brand has gained over the years. Our goal was to create a significant transformation that feels fresh and impactful, yet remains familiar and true to the brand’s essence.
Fix Logomark
The snail shell symbol needed a refined redesign to achieve a more elegant and professional appearance.
Redesigning the Logotype
The typography and lettering required a complete redesign to achieve a more modern, balanced, and cohesive look.
Build a Brand System
This process included developing a complete visual ecosystem for the brand — from graphic elements to cohesive patterns that reinforce its identity across all applications.
MASTER BRANDMARK
Primary Version
On the left is the vertical version of the new logo, where the English and Arabic logotypes are integrated into a single composition. The primary logo versions, however, remain language-specific — used separately in English or Arabic depending on the application.
Let’s discuss the modifications made to the logo. First, the logomark was refined to achieve a more consistent and balanced appearance while preserving the core concept of the snail shell — now rendered in a more elegant and visually appealing form. The logotype features updated fonts that convey a modern, professional, and corporate look. Additionally, the color palette was refreshed, with a new shade of blue and the addition of a bronze-gold accent, enhancing the overall sense of sophistication and elegance.
Here, we deconstructed the icon into its core geometric shapes. By applying the golden ratio, we achieved a well-balanced and visually harmonious design for the snail shell symbol.
The icon now feels more dynamic, with a slight shear that gives it a sense of movement and life. The strokes have been unified into a monoline structure, creating a clean form with a clear visual focal point.
What we have?
Choose the theme
English Logo
This is the main logo we use most of the time.
Arabic Logo
This version is used when we need the Arabic logo to be used.
Vertical Logo
This version contains both Arabic and English in a vertical composition.
COLOR REPRODUCTION
Color Values
Trust
Luxury
Elegance
Neutral
Space to breath
Color Pallete
Color plays an important role in defining our brand and if applied consistenly across all brand communications. Will ensure we achive standout and distinctiveness.
Our primary color palette comprises 4 single colors:
Blue of Trust
Gold of Luxury
Black of Elegance
White of Clearness
C 80%, M 43%, Y 0%, K 68%/p>
R 16, G 46, B 81
#102E51
C 0%, M 21%, Y 66%, K 25%
R 191, G 151, B 64
#BF9740
C 0% M 0% Y 0% K 100%
R 0 G 0 B 0
#000000
C 0% M 0% Y 0% K 0%
R 255 G 255 B 255
#FFFFFF
Graphic Elements
Pattern
The examples above demonstrate variants of the Kevano brand pattern which has been specifically developed for use in both our print and digital communications. The Kevano pattern reflect the geometry of the Kevano symbol and can be used as a motif on end papers in print communications, as a pattern over photography as a detail motif in our symbol when used as a hero graphic with embedded photography, or where a more premium aesthetic is required for specialist print applications. It may further be used as a pattern or supergraphic on environmental applications for example as a vinyl
Fonts
Zalando Sans SemiExpanded
This type has been chosen because of its friendly modern, sans-serif and corporate character forms, it is also a dual type as it includes English & Arabic letters designed harmoniously as they are from the same family with the same width, weight, shape and form. It is very rare to find a type in the same Arabic-English format.
abcdegjhijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0 1 2 3 4 5 6 7 8 9 % & $ £ @ ? ( )
Headline Example Text
Heading - Cairo - Bold
Headlines should be 5x the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 5x the size of the body copy.
Sub Headline Example Text
Sub Heading - Cairo - Semi-Bold
Sub headlines should be douple the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 2x the size of the body copy.
Body Copy Example Text
Lorem ipsum cu vocibus fuisset pertinacia usu, pri at malis oratio accusam. Et lobortis atomorum his, probo nostrum nominati an mea. No choroalienum qui, officiis qualisque exper. Vide epicuri apeirian ei eam, errem ceteros in sed, sedeu praesent aliquando.oratio accusam. Et lobortis atomorum his, probo nostrum nominati an mea. No choroalienum qui, officiis qualisque exper. Vide epicuri apeirian ei eam, errem ceteros in
Tajawal
تم اختيار هذا النوع لما يتميز به من طابع عصري وودي وخطوط سانس سيريف حديثة تتناسب مع الهوية المؤسسية، كما أنه خط مزدوج يضم الحروف الإنجليزية والعربية بتصميم متناغم، حيث ينتميان إلى نفس العائلة بنفس العرض والوزن والشكل والبنية. ويُعد من النادر جدًا العثور على خط يجمع بين العربية والإنجليزية بهذا التناسق.
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي
ا بـ تـ ثـ جـ حـ خـ ـد ـذ ـر ـز سـ شـ صـ ضـ طـ ظـ عـ غـ فـ قـ كـ لـ مـ نـ هـ ـو يـ
١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩ ٠ % # $ £ @ ؟ ( )
مثال للعنوان
عنوان - Tajawal - Bold
يجب أن تكون عناوين الصفحات أكبر بخمس مرات من حجم النص الأساسي. أما التباعد بين الأسطر (Leading) فيجب أن يكون مساويًا تمامًا لحجم الخط المستخدم في النص. في هذه الحالة، حجم الخط هو 36 نقطة، وبالتالي يكون التباعد أيضًا 36 نقطة.
مثال لعنوان فرعي
عنوان فرعي - Tajawal - Semi-Bold
يجب أن تكون العناوين الفرعية ضعف حجم النص الأساسي. أما التباعد بين الأسطر (Leading) فيجب أن يكون مساويًا تمامًا لحجم الخط المستخدم في النص. في هذه الحالة، حجم الخط هو 36 نقطة، وبالتالي يكون التباعد أيضًا 36 نقطة.
مثال لنص الجسم
هذا نص تجريبي يُستخدم لأغراض التصميم والعرض فقط. يمكن استبدال هذا النص لاحقًا بالمحتوى الحقيقي للمشروع. الهدف من هذا النص هو توضيح الشكل العام للتصميم وتوزيع العناصر البصرية دون التركيز على المعنى أو المضمون. يستخدم المصممون هذا النوع من النصوص لتجربة الخطوط والألوان وأحجام الفقرات قبل اعتماد النسخة النهائية.
Brand Applications
Below are some of possible brand applications that can be used
Business Cards
Business cards follow a strict format, designedto make a customer’s first face-to-face contact with Kevano representative consistent across departments.
Letterhead
Stationery follows a standard format, positioning our logo top left (within the margin) and the address at the base of the format. Electronic artwork has been provided for producing A4 company letterheads. Never attempt to redraw or recreate the artwork.
Financial Voutchers
Here are the images for the 3-copy financial voucher design.
Stamps
The stamps are following the same brand directions to complete the brand system.
