Saudi Arabia, the largest economy in the Middle East and a member of the G20, is rapidly emerging as a global business hub. With its Vision 2030 initiative, the Kingdom is diversifying its economy, reducing its reliance on oil, and positioning itself as a leader in innovation, tourism, and international trade. For entrepreneurs and investors, Saudi Arabia presents a wealth of opportunities across multiple sectors.
Vision 2030 and Economic Diversification Launched in 2016, Vision 2030 aims to transform Saudi Arabia into a knowledge-based economy. The initiative has spurred investment in sectors such as renewable energy, healthcare, tourism, and technology. Key projects like NEOM, a $500 billion futuristic city, and the Red Sea Project are attracting global attention and investment
Flexibility was a core principle in building this brand. As it encompasses multiple sub-brands, the identity was designed to be highly adaptable and responsive—a quality that will be demonstrated in later applications. The custom-designed typeface, developed specifically for both English and Arabic, conveys the brand’s strength while remaining distinctive and unmistakably unique.
Flexible and smooth, the multi-language typography was designed to preserve and enhance the brand’s sense of fluidity, ensuring a consistent and seamless visual experience across languages.
The multi-language typography was thoughtfully developed to embody the brand’s core values of flexibility and fluidity. Every letterform was carefully refined to achieve smooth curves, balanced proportions, and harmonious rhythms, allowing the type to feel dynamic yet controlled.
Designed to function seamlessly across both languages, the typography maintains a consistent visual tone while respecting the unique characteristics of each script. This approach ensures clarity, adaptability, and a unified brand expression across all touchpoints, reinforcing a polished, contemporary identity that remains responsive in various applications and scales.
The logo has two different sets, different placement for the wordmark so it is used properly in every application. To ensure our logo adapts seamlessly to all applications, we created a more compact one-language version for instances where no need to express Arabic translation. This version preserves clarity and visibility, and is intended for use only in specific, space-restricted scenarios.
Download the brand Logo and Icon in all extensions whether raster images or vector files (etc. SVG, AI, PDF, PNG, JPG)
Smooth
Coquelicot
Electric Blue
Deep Rust
Coquelicot: A blazing, neon-bright red with strong orange undertones. It represents pure heat and urgency.
Electric Blue: A hyper-vivid, high-energy blue. It is striking, digital, and intensely cool.
Deep Rust: A grounded, oxidized reddish-brown. It acts as the "shadow" or weight in the palette, providing an earthy anchor.
C 0%, M 77%, Y 100%, K 43%
R 146 G 33 B 0
#922100
C 100% M 83% Y 0% K 0%
R 0 G 43 B 255
#002BFF
C 0% M 78% Y 1000% K 0%
R 255 B 56 G 0
#FF3800
The examples above demonstrate variants of the Lean support pattern which has been specifically developed for use in both our print and digital communications. The Lean pattern is inspired by the Lean logo, and can be used as a motif on end papers in print communications, as a pattern over photography as a detail motif in our symbol when used as a hero graphic with embedded photography, or where a more premium aesthetic is required for specialist print applications. It may further be used as a pattern or supergraphic on environmental applications for example as a vinyl
Here's a different types of graphic elements which can be used in various uses to enhance brand identity.
Nunito
This type has been chosen because of its friendly modern, sans-serif and corporate character forms.
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
0 1 2 3 4 5 6 7 8 9 % & $ £ @ ? ( )
Headline Example Text
Heading - Nunito - Bold
Headlines should be 5x the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 5x the size of the body copy.
Sub Headline Example Text
Sub Heading - Nunito - Semi-Bold
Sub headlines should be douple the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 2x the size of the body copy.
Body Copy Example Text
Lorem ipsum cu vocibus fuisset pertinacia usu, pri at malis oratio accusam. Et lobortis atomorum his, probo nostrum nominati an mea. No choroalienum qui, officiis qualisque exper. Vide epicuri apeirian ei eam, errem ceteros in sed, sedeu praesent aliquando.oratio accusam. Et lobortis atomorum his, probo nostrum nominati an mea. No choroalienum qui, officiis qualisque exper. Vide epicuri apeirian ei eam, errem ceteros in
29LT Bukra
تم اختيار هذا النوع لما يتميز به من طابع عصري وودي وخطوط سانس سيريف حديثة تتناسب مع الهوية المؤسسية، كما أنه خط مزدوج يضم الحروف الإنجليزية والعربية بتصميم متناغم، حيث ينتميان إلى نفس العائلة بنفس العرض والوزن والشكل والبنية. ويُعد من النادر جدًا العثور على خط يجمع بين العربية والإنجليزية بهذا التناسق.
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي
ا بـ تـ ثـ جـ حـ خـ ـد ـذ ـر ـز سـ شـ صـ ضـ طـ ظـ عـ غـ فـ قـ كـ لـ مـ نـ هـ ـو يـ
١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩ ٠ % # $ £ @ ؟ ( )
مثال للعنوان
عنوان - 29LT Bukra - Bold
يجب أن تكون عناوين الصفحات أكبر بخمس مرات من حجم النص الأساسي. أما التباعد بين الأسطر (Leading) فيجب أن يكون مساويًا تمامًا لحجم الخط المستخدم في النص. في هذه الحالة، حجم الخط هو 36 نقطة، وبالتالي يكون التباعد أيضًا 36 نقطة.
مثال لعنوان فرعي
عنوان فرعي - 29LT Bukra - Normal
يجب أن تكون العناوين الفرعية ضعف حجم النص الأساسي. أما التباعد بين الأسطر (Leading) فيجب أن يكون مساويًا تمامًا لحجم الخط المستخدم في النص. في هذه الحالة، حجم الخط هو 36 نقطة، وبالتالي يكون التباعد أيضًا 36 نقطة.
مثال لنص الجسم
هذا نص تجريبي يُستخدم لأغراض التصميم والعرض فقط. يمكن استبدال هذا النص لاحقًا بالمحتوى الحقيقي للمشروع. الهدف من هذا النص هو توضيح الشكل العام للتصميم وتوزيع العناصر البصرية دون التركيز على المعنى أو المضمون. يستخدم المصممون هذا النوع من النصوص لتجربة الخطوط والألوان وأحجام الفقرات قبل اعتماد النسخة النهائية.
Below are some of possible brand applications that can be used
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