Saudi Arabia is rapidly emerging as one of the leading logistics hubs in the Middle East. Driven by the ambitious Vision 2030 plan, the Kingdom is investing heavily in infrastructure, technology, and regulatory reforms to position itself as a global logistics powerhouse connecting Asia, Africa, and Europe. The logistics services sector plays a pivotal role in achieving this vision, enabling trade, supporting industrial growth, and fueling e-commerce expansion.
The logistics market in Saudi Arabia has witnessed consistent growth over the past decade. According to industry estimates, the market value exceeds USD 25 billion, with projections to surpass USD 40 billion by 2030. This growth is primarily supported by:
In a globalized economy, the most powerful brands are those that can speak to multiple audiences simultaneously without losing their voice. We are proud to present LoadX, a premium brand identity concept that masterfully bridges the gap between English and Arabic typography through a stroke of design genius.
This isn't just a logo; it is a visual solution for a business ready to dominate the MENA (Middle East & North Africa) and global markets.
The core brilliance of this design lies in the central, bright orange "X". In the world of typography, merging Latin (Left-to-Right) and Arabic (Right-to-Left) scripts is notoriously difficult. Usually, they are stacked or separated. LoadX defies this convention.
LoadX represents a seamless fusion of elegance and innovation. At its heart lies a dynamic 'X,' stylized with converging arrows that symbolize momentum and exchange. Paired with a custom, rounded lowercase typeface, the visual identity softens the hard edges of technology, presenting a brand that is as accessible as it is futuristic.
This concept defines a futuristic aesthetic through fluid geometry. The focal point is the custom-engineered 'X,' where integrated directional arrows suggest flexibility and forward movement. The logotype abandons sharp angles in favor of smooth, lowercase curvature, reinforcing a refined, modern, and user-centric identity.
The logo has two different sets, different placement for the wordmark so it is used properly in every application. To ensure our logo adapts seamlessly to all applications, we created a more compact one-language version for instances where no need to express Arabic translation. This version preserves clarity and visibility, and is intended for use only in specific, space-restricted scenarios.
Download the brand Logo and Icon in all extensions whether raster images or vector files (etc. SVG, AI, PDF, PNG, JPG)
Global / Bridge the gap
Trust / Clearness
Action / Fast
Bold / Authentic
Tech Blue: The primary text uses a soft, deep blue. In color psychology, this establishes trust, intelligence, and stability. It signals to the customer that your infrastructure is reliable.
Dynamic Orange: The contrasting orange signifies energy, speed, and action. It suggests that while the company is stable (blue), it is also fast-moving and innovative.
C 0%, M 77%, Y 100%, K 43%
R 146 G 33 B 0
#922100
C 100% M 83% Y 0% K 0%
R 0 G 43 B 255
#002BFF
C 0% M 78% Y 1000% K 0%
R 255 B 56 G 0
#FF3800
The examples above demonstrate variants of the LoadX support pattern which has been specifically developed for use in both our print and digital communications. The LoadX pattern reflect the geometry of the LoadX symbol and can be used as a motif on end papers in print communications, as a pattern over photography as a detail motif in our symbol when used as a hero graphic with embedded photography, or where a more premium aesthetic is required for specialist print applications. It may further be used as a pattern or supergraphic on environmental applications for example as a vinyl
Here's a different types of graphic elements which can be used in various uses to enhance brand identity.
Alexandria
This type has been chosen because of its friendly modern, sans-serif and corporate character forms, it is also a dual type as it includes English & Arabic letters designed harmoniously as they are from the same family with the same width, weight, shape and form. It is very rare to find a type in the same Arabic-English format.
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0 1 2 3 4 5 6 7 8 9 % & $ £ @ ? ( )
Headline Example Text
Heading - Alexandria - Bold
Headlines should be 5x the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 5x the size of the body copy.
Sub Headline Example Text
Sub Heading - Alexandria - Semi-Bold
Sub headlines should be douple the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 2x the size of the body copy.
Body Copy Example Text
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Below are some of possible brand applications that can be used
Business cards follow a strict format, designed to make a customer’s first face-to-face contact with a LoadX representative consistent across departments.
Stationery follows a standard format, positioning our logo top left (within the margin) and the address at the base of the format. Electronic artwork has been provided for producing A4 company letterheads. Never attempt to redraw or recreate the artwork.
Envelopes use our logo and other information in much the same wayas other stationery. Electronic artwork has been provided for producing DL, C5, C4 and C3 envelopes. Never attempt to redraw or recreate the artwork.
Financial voutchers use our logo and other information in much the same wayas other stationery. Electronic artwork has been provided for producing payment and reciept. Never attempt to redraw or recreate the artwork.
Contract uses our logo and other information in much the same wayas other stationery. Electronic artwork has been provided for producing contract. Never attempt to redraw or recreate the artwork.
Shipping slip uses our logo and other information in much the same wayas other stationery. Electronic artwork has been provided for producing contract. Never attempt to redraw or recreate the artwork.
Stamps use our logo and other information in much the same wayas other brand applications. Electronic artwork has been provided for producing stamps. Never attempt to redraw or recreate the artwork.
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