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nmky Lighting Fixtures

Branding Project

Project Name nmky for LED Manufacturing
Project Type Branding
Project Date April, 2026
Project Location Cairo, Egypt

OVERVIEW

The LED and lighting manufacturing industry in Egypt is rapidly maturing, marked by advancing technical expertise and a growing reliance on locally sourced materials over imports. Driven by substantial market demand, the sector continues to attract significant investment. However, a noticeable gap remains for durable, cost-effective lighting solutions. nmky has strategically positioned itself to capitalize on this opportunity by delivering competitively priced, reliable products designed to capture prime retail presence across electrical stores.

MASTER BRANDMARK

Primary Logo Version

Primary Version

In a fiercely competitive market, instant brand recognition is paramount. A brand must communicate its core ethos at a single glance, capitalizing on even the narrowest window of opportunity. To achieve this, we developed a minimalist visual identity that seamlessly encapsulates the brand’s central concept. The logo is intentionally smart and sophisticated, reflecting the technical expertise required to bridge the market gap with highly durable, competitive products. Crucially, the design projects a premium feel, avoiding any "cheap" aesthetics to reinforce the uncompromising quality and reliability of the products.

The Concept: The Beam Angle

Drawing inspiration from the conical geometry of a light beam, we crafted the primary logo by merging precise engineering lines and angles. A circular cutout is utilized as the central focal point of the design. We intentionally introduced a subtle upward tilt, transforming the overall form into a dynamic arrow. This directional element serves as a visual metaphor, symbolizing the brand's forward momentum and ambitious intention to dominate the market.

White Version for Dark Backgrounds

To ensure a cohesive and highly adaptable brand system, we developed a reversed-out white iteration of the logo. This guarantees optimal legibility, contrast, and visual impact when applied across dark backgrounds and varied digital environments.

English Logo Version

Download Logo

Download the brand Logo and Icon in all extensions whether raster images or vector files (etc. SVG, AI, PDF, PNG, JPG)

Download Sticker

Download the Sticker source file in Affinity desiner

Download Affinity from here to open and edit the sticker

COLOR REPRODUCTION

Color Values

Trust / Bridge the gap

Authentic

Fast

Clearness

Color Pallete

Our color system is built on the concept of high-contrast digital depth. It is a "dark-mode-first" palette designed to evoke innovation, technical precision, and forward momentum. By combining deep, receding architectural shadows with sharp, electric highlights, the palette creates a dynamic and immersive brand environment.

The strategy relies on absolute restraint: utilizing a tight spectrum of cool blues and rich charcoals to allow our core neon accents to command absolute attention without overwhelming the user.

C 100%, M 100%, Y 0%, K 0%

R 0, G 0, B 255

#0000FF

C 96%, M 14%, Y 0%, K 0%

R11 G220 B255

#0BDCFF

C 10%, M 8%, Y 0%, K 84%

R 36, G 37, B 40

#242528

Graphic Elements

Here's a different types of graphic elements which can be used in various uses to enhance brand identity.

Graphic Element 2 Graphic Element 1 Graphic Element 3

Fonts

Alexandria

This type has been chosen because of its friendly modern, sans-serif and corporate character forms, it is also a dual type as it includes English & Arabic letters designed harmoniously as they are from the same family with the same width, weight, shape and form. It is very rare to find a type in the same Arabic-English format.

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

0 1 2 3 4 5 6 7 8 9 % & $ £ @ ? ( )

Sub Headline Example Text

Sub Heading - Alexandria - Semi-Bold

Sub headlines should be douple the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 2x the size of the body copy.

Body Copy Example Text

Lorem ipsum cu vocibus fuisset pertinacia usu, pri at malis oratio accusam. Et lobortis atomorum his, probo nostrum nominati an mea. No choroalienum qui, officiis qualisque exper. Vide epicuri apeirian ei eam, errem ceteros in sed, sedeu praesent aliquando.oratio accusam. Et lobortis atomorum his, probo nostrum nominati an mea. No choroalienum qui, officiis qualisque exper. Vide epicuri apeirian ei eam, errem ceteros in

Bison

This type has been chosen to be used in headlines only.

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

0 1 2 3 4 5 6 7 8 9 % & $ £ @ ? ( )

Headline Example Text

Heading - Alexandria - Bold

Headlines should be 5x the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 5x the size of the body copy.

Download Fonts

Brand Applications