Primary Version
The logo highlights a bit of mystery that arouses the recipient’s curiosity to know what is behind the half-open door. This door is a symbol of the asset that opens to smart and advanced management through the Osoul platform.
OVERVIEW
OSOUL is a comprehensive digital platform designed to meet the needs of property managers, owners, tenants, and service providers. The platform aims to streamline financial transactions, contract management, maintenance requests tracking, and provide accurate reports through an intuitive and user-friendly dashboard.
MASTER BRANDMARK
Shown here is how the logo was constructed, these angular geometrical shapes are what gives the brand its unique language and logo. It also shows how is it cropped. It will be explained in the following pages.
A logo is more than letters and shapes. It’s a message of potential to unlock and opportunities to explore. It reflects our brand purpose, values and voice and it is symbolic of everything we stand for.
Vertical Version
The logo has two different sets, different placement for the wordmark so it is used properly in everyapplication. To ensure our logo adapts seamlessly to all applications, we created a more compact vertical version for instances where horizontal space is limited. This version preserves clarity and visibility, and is intended for use only in specific, space-restricted scenarios.
COLOR REPRODUCTION
Color Values
Space / Flixability / Legacy
Trust / Professionalism
Smart / Solution / Loyality
Bold / Authentic
Supportive / Helper
Space to breath
Color Pallete
Color plays an important role in defining our brand and if applied consistenly across all brand communications. Will ensure we achive standout and distinctiveness.
Our primary color palette comprises 4 single colors:
- Creative Blue
- Smart Yellow
- Washed out Black
- Corporate Gray
C 56% M 75% Y 0% K 13%
R 80 G 32 B 223
#5020DF
C 0% M 20% Y 100% K 0%
R 255 G 204 B 0
#FFCC00
C 11% M 15% Y 0% K 78%
R 29 G 19 B 57
#1D1339
C 11% M 15% Y 0% K 42%
R 118 G 108 B 147
#766C93
Graphic Elements
Pattern
The examples above demonstrate variants of the OSOUL support pattern which has been specifically developed for use in both our print and digital communications. The OSOUL pattern reflect the geometry of the OSOUL symbol and can be used as a motif on end papers in print communications, as a pattern over photography as a detail motif in our symbol when used as a hero graphic with embedded photography, or where a more premium aesthetic is required for specialist print applications. It may further be used as a pattern or supergraphic on environmental applications for example as a vinyl
Here's a different types of graphic elements which can be used in various uses to enhance brand identity.
Fonts
IBM Plex Sans Arabic
This type has been chosen because of its friendly modern, sans-serif and corporate character forms, it is also a dual type as it includes English & Arabic letters designed harmoniously as they are from the same family with the same width, weight, shape and form. It is very rare to find a type in the same Arabic-English format.
abcdegjhijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0 1 2 3 4 5 6 7 8 9 % & $ £ @ ? ( )
Headline Example Text
Heading - IBM Plex Sans Arabic - Bold
Headlines should be 5x the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 5x the size of the body copy.
Sub Headline Example Text
Sub Heading - IBM Plex Sans Arabic - Semi-Bold
Sub headlines should be douple the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 2x the size of the body copy.
Body Copy Example Text
Lorem ipsum cu vocibus fuisset pertinacia usu, pri at malis oratio accusam. Et lobortis atomorum his, probo nostrum nominati an mea. No choroalienum qui, officiis qualisque exper. Vide epicuri apeirian ei eam, errem ceteros in sed, sedeu praesent aliquando.oratio accusam. Et lobortis atomorum his, probo nostrum nominati an mea. No choroalienum qui, officiis qualisque exper. Vide epicuri apeirian ei eam, errem ceteros in
Brand Applications
Below are some of possible brand applications that can be used
Business Cards
Business cards follow a strict format, designedto make a customer’s first face-to-face contact with a Technical representative consistent across departments.
Letterhead
Stationery follows a standard format, positioning our logo top left (within the margin) and the address at the base of the format. Electronic artwork has been provided for producing A4 company letterheads. Never attempt to redraw or recreate the artwork.
Compliment Slips
Compliment slips follow the same principles as those specified for letterheads – positioning our logo top left (within the margin) and theaddress at the base of the format. Electronic artwork has been provided for producing compliment slips. Never attempt to redraw orrecreate the artwork.
Memo
The example opposite demonstrates the memo template. Unlike the fax template, the memo template – intended for internal use – does not carry the address. To ensure ease of use – standard system fonts have been specified for setting text – . The base template has been designed to ensure consistency of application of the brand assets and should not be altered in any manner. Electronic templates have been created for both Arabic and English memos. Never attempt to redrawor recreate the templates provided.
Envelopes
Envelopes use our logo and other information in much the same wayas other stationery. Electronic artwork has been provided for producing DL, C5, C4 and C3 envelopes. Never attempt to redraw or recreate the artwork.
Folder
Folders, while slightly larger than the A4 documents they contain, have been developed to convey a sense of simplicity and confidence making use of a heavier stock and special finishes. Front covers carry the pattern. For contrast purposes and to highlight internal documentation, the inside prints full bleed in Blue and incorporates two ‘pockets’. Die-cuts have further been included toaccommodate a business card. Electronic artwork has been created for producing A4 folders. Never attempt to redraw or recreate the artwork provided.
Certificates
The example opposite demonstrates the effective use of the brand identity components on A4 Certificate 210 × 297mm. These guidelines therefore include a layout and specifications for both Arabic and English use. Never attempt to redraw or recreate the template provided .
Employee ID
Employee badges and lanyards are designed to emphasize the brand elements by using the logo elements as strokes and borders for the whole design. Electronic artwork has been created for employee badge. Never attempt to redraw or recreate the artwork provided.
Social Media
The opposite example illustrates the use of identity in designing a banner image for various social media sites.
