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PANDA 90

Branding Project

Project Name PANDA 90
Project Type Branding
Project Date May, 2026
Project Location Riyadh, KSA

OVERVIEW

Panda 90 is a new Saudi-based e-commerce startup dedicated to the heartbeat of football: the fans. Moving beyond generic sports apparel, Panda 90 designs and sells custom-made t-shirts, souvenirs, and lifestyle merchandise inspired by the raw emotion, iconic quotes, inside jokes, and historic moments of football culture. The brand aims to be the ultimate canvas for fan expression, celebrating the beautiful game from the first whistle to the 90th minute.

MASTER BRANDMARK

Primary Logo Version

Primary Version

This logo is inspired from the soccer teams logos. It maintains the core circular composition.

  • Simple Mascot: The panda icon has been streamlined, stripping away excess detail to achieve a sleek, chic, and modern look.
  • Elevated Palette & Versatility: The color scheme is elegant, and the logo includes dedicated light and dark variations to ensure seamless adaptability across any background.

Black Version for Light Backgrounds

To ensure a cohesive and highly adaptable brand system, we developed a reversed-out black iteration of the logo. This guarantees optimal legibility, contrast, and visual impact when applied across dark backgrounds and varied digital environments.

Black Logo Version

Download Logo

Download the brand Logo and Icon in all extensions whether raster images or vector files (etc. SVG, AI, PDF, PNG, JPG)

COLOR REPRODUCTION

Color Values

Brass

Black Titanium

Color Pallete

For the brand’s visual foundation, we selected a striking, two-tone palette designed to exude both premium quality and modern strength.

  1. Brass (#c6a881): This is our signature accent. Unlike a flashy, traditional gold, this muted, warm metallic tone brings a sense of understated luxury, approachability, and timeless craftsmanship.
  2. Black Titanium (#0b0b0b): Serving as our grounding force, this deep, rich, near-black provides a sleek, architectural contrast. It avoids the harshness of a pure black (#000000), offering instead a sophisticated depth that feels solid and enduring.

Together, Brass and Black Titanium create a high-contrast, elegant aesthetic that instantly communicates exclusivity, reliability, and chic modernity.

C 0%, M 16%, Y 39%, K 31%

R 147, G 145, B 105

#AE9169

C 0%, M 0%, Y 0%, K 95%

R 11, G 11, B 11

#0B0B0B

Graphic Elements

Here's a different types of graphic elements which can be used in various uses to enhance brand identity.

Graphic Element Graphic Element Graphic Element

Download Graphic Elements

Download the brand graphics in vector files (etc. SVG)

Fonts

Estedad

This type has been chosen because of its friendly modern, sans-serif and corporate character forms, it is also a dual type as it includes English & Arabic letters designed harmoniously as they are from the same family with the same width, weight, shape and form. It is very rare to find a type in the same Arabic-English format.

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

0 1 2 3 4 5 6 7 8 9 % & $ £ @ ? ( )

Sub Headline Example Text

Sub Heading - Estedad - Semi-Bold

Sub headlines should be douple the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 2x the size of the body copy.

Body Copy Example Text

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Bison

This type has been chosen to be used in headlines only.

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

0 1 2 3 4 5 6 7 8 9 % & $ £ @ ? ( )

Headline Example Text

Heading - Bison - Bold

Headlines should be 5x the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 5x the size of the body copy.

Download Fonts

Brand Applications

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