Panda 90 is a new Saudi-based e-commerce startup dedicated to the heartbeat of football: the fans. Moving beyond generic sports apparel, Panda 90 designs and sells custom-made t-shirts, souvenirs, and lifestyle merchandise inspired by the raw emotion, iconic quotes, inside jokes, and historic moments of football culture. The brand aims to be the ultimate canvas for fan expression, celebrating the beautiful game from the first whistle to the 90th minute.
This logo is inspired from the soccer teams logos. It maintains the core circular composition.
To ensure a cohesive and highly adaptable brand system, we developed a reversed-out black iteration of the logo. This guarantees optimal legibility, contrast, and visual impact when applied across dark backgrounds and varied digital environments.
Download the brand Logo and Icon in all extensions whether raster images or vector files (etc. SVG, AI, PDF, PNG, JPG)
Brass
Black Titanium
For the brand’s visual foundation, we selected a striking, two-tone palette designed to exude both premium quality and modern strength.
Together, Brass and Black Titanium create a high-contrast, elegant aesthetic that instantly communicates exclusivity, reliability, and chic modernity.
C 0%, M 16%, Y 39%, K 31%
R 147, G 145, B 105
#AE9169
C 0%, M 0%, Y 0%, K 95%
R 11, G 11, B 11
#0B0B0B
The example above demonstrate variants of the Panda 90 support graphic elements which has been specifically developed for use in both our print and digital communications. The Panda 90 graphics reflect the geometry of the Panda 90 symbol and can be used as a motif on end papers in print communications, as a pattern over photography as a detail motif in our symbol when used as a hero graphic with embedded photography, or where a more premium aesthetic is required for specialist print applications. It may further be used as a pattern or supergraphic on environmental applications for example as a vinyl
Here's a different types of graphic elements which can be used in various uses to enhance brand identity.
Download the brand graphics in vector files (etc. SVG)
Estedad
This type has been chosen because of its friendly modern, sans-serif and corporate character forms, it is also a dual type as it includes English & Arabic letters designed harmoniously as they are from the same family with the same width, weight, shape and form. It is very rare to find a type in the same Arabic-English format.
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Sub Headline Example Text
Sub Heading - Estedad - Semi-Bold
Sub headlines should be douple the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 2x the size of the body copy.
Body Copy Example Text
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Bison
This type has been chosen to be used in headlines only.
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0 1 2 3 4 5 6 7 8 9 % & $ £ @ ? ( )
Headline Example Text
Heading - Bison - Bold
Headlines should be 5x the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 5x the size of the body copy.
Below are some of possible brand applications that can be used
The data which printed and written on the fixtures follow a strict format, designed to make a customer’s first face-to-face contact with a Panda 90 brand identity.
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