Suqia Al-Afia is a collaborative project founded by two specialists in psychological therapy and holistic wellness. The project offers workshops and a specialized club exclusively for women. Its core focus is supporting mental health, emotional balance, and self-awareness through creative therapeutic approaches that combine science, art, and a subtle spiritual dimensions
Suqia Al Afia is not just a name. It is a promise.
The word itself carries emotional weight, healing, recovery, balance, purity. So the logo needed to visually translate wellness, femininity, nature, and emotional care into one timeless mark. This symbol does exactly that.
At the heart of the logo is a circular emblem representing:
Inside the circle, we fused three powerful elements:
The flowing organic leaf shapes symbolize:
They wrap around the form like protection — suggesting care and nurturing.
A subtle female profile appears within the composition:
It’s not literal, it’s artistic and refined, which elevates the brand perception.
The internal curved structure subtly forms a heart-like motion:
This is not a loud heart icon, it’s sophisticated and embedded. Premium brands whisper. They don’t shout.
Download the brand Logo and Icon in all extensions whether raster images or vector files (etc. SVG, AI, PDF, PNG, JPG)
Soft Gradient
Light Green
Calmness
Sage Green
Natural therapy
Soft Blush
Femininity
Light Neutrals
Clean
This combination positions Suqia Al Afia as:
It avoids harsh medical tones and avoids overly commercial beauty tones. It sits perfectly in the wellness / holistic / feminine care space.
C 21%, M 0%, Y 7%, K 22%
R 158 G 200 B 186
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C 0% M 10% Y 8% K 7%
R 236 G 213 B 218
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C 0% M 4% Y 10% K 5%
R 242 B 232 G 217
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The examples above demonstrate variants of the Trip A support pattern which has been specifically developed for use in both our print and digital communications. The Trip A pattern reflect the geometry of the Trip A symbol and can be used as a motif on end papers in print communications, as a pattern over photography as a detail motif in our symbol when used as a hero graphic with embedded photography, or where a more premium aesthetic is required for specialist print applications. It may further be used as a pattern or supergraphic on environmental applications for example as a vinyl
Here's a different types of graphic elements which can be used in various uses to enhance brand identity.
Rubik
This type has been chosen because of its friendly modern, sans-serif and corporate character forms, it is also a dual type as it includes English & Arabic letters designed harmoniously as they are from the same family with the same width, weight, shape and form. It is very rare to find a type in the same Arabic-English format.
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0 1 2 3 4 5 6 7 8 9 % & $ £ @ ? ( )
Headline Example Text
Heading - Rubik - Bold
Headlines should be 5x the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 5x the size of the body copy.
Sub Headline Example Text
Sub Heading - Rubik - Semi-Bold
Sub headlines should be douple the size of the body copy. Leading is the same point size as the point size of the copy height. In this case our point size is 36pt therefore the leading is also 36p Headlines should be 2x the size of the body copy.
Body Copy Example Text
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Below are some of possible brand applications that can be used
Business cards follow a strict format, designed to make a customer’s first face-to-face contact with a Trip A representative consistent across departments.
Here's the concept of Instagram posts design templates
Here's the concept of X posts design templates
