OVERVIEW
Panda 90 is a new Saudi-based e-commerce startup dedicated to the heartbeat of football: the fans. Moving beyond generic sports apparel, Panda 90 designs and sells custom-made t-shirts, souvenirs, and lifestyle merchandise inspired by the raw emotion, iconic quotes, inside jokes, and historic moments of football culture. The brand aims to be the ultimate canvas for fan expression, celebrating the beautiful game from the first whistle to the 90th minute.
The Journey
As we started to design the brand, we put hundreds of ideas under testing and sketching, untill we reached three solid ideas thart we beleive they'll work. Each option has its own style and philosophy that targeting a different audience group.
