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PREPARED FOR:
To design the visual identity, the project must go through several stages. At each stage, the deliverables will be reviewed with you to ensure we are on the right track. The workflow can be summarized in the following steps:
In this phase, I conduct detailed research and analysis of the market, competitors, and the positioning of the brand being designed. This helps identify the characteristics of the target audience, which will guide the development of marketing campaigns. Once the target audience is defined, I analyze the group as a whole, set priorities, and study their behavior and preferences. This process results in the creation of a persona—a detailed representation of the audience that we can address effectively. With this persona in mind, we can design with a clear vision that aligns with the audience's needs and supports marketing objectives.
Building on the insights gathered in the previous phase, I distill the information into a set of interconnected keywords that encapsulate the brand's essence and industry focus. These keywords serve as the foundation for visually expressing the brand. The culmination of this process is the creation of the logo, which serves as the central visual representation of the brand.
Using the logo as a base, I design all visual identity elements, including printed materials, patterns, and related assets. All source files for the designed materials are delivered along with a comprehensive brand identity guide. This guide provides detailed instructions on how to use and represent the brand identity effectively.
The following is a table for the pricing of the brand identity design. This will be a One-Time-Purchasing
| Description of Services | Amount |
|---|---|
|
Brand Identity Package
|
185 USD |
| TOTAL | 185 USD |